It was interesting to note, amid other economic indicators, that many of the highest of the high-end auto brands are having banner years. While many more everyday domestics and imports are still dealing with supply issues, to the point where used cars are in high demand, “top-shelf” auto brands like Rolls-Royce, Bentley, and Lamborghini are either reporting or anticipating peak sales.1
Why is that? It turns out that, while the pandemic hit them in 2020 like anyone else, these brands decided to shift their emphasis to bread-and-butter factors, while still remaining attractive to wealthy buyers. Newer models offer hybrid options, designs that are more practical, such as sedans and SUVs, and, perhaps most importantly, more affordable price points. You mix these factors together with lower interest rates, and this banner year starts to make more sense.1
It’s good to see that even these luxury brands are making decisions with the bottom line in mind. It’s an indicator that, for many companies in many fields, everybody's ready to get down to business. So, while it might be a while before you see me sporting around in a Bentley (unless I get a good deal), you will see me scanning the business pages for stories like this, and other signals that the economy may be on the right track.
1. CNN.com, January 10, 2022. Any companies mentioned are for illustrative purposes only. It should not be considered a solicitation for the purchase or sale of the securities. Any investment should be consistent with your objectives, timeframe, and risk tolerance
Luxury Car Brands Have Peak Sales Year
January 19, 2022